Music and marketing: a powerful match

It’s no secret that music can be a powerful marketing tool. As Collin Shaw, founder and CEO of Beyond Philosophy points out in his LinkedIn article, music has a unique effect on our brain, especially when it comes to memory. Memories, whether good or bad, can be created through the sounds and rhythms associated with music.

In addition, music can raise awareness and engagement through powerful lyrics and messages, mobilizing social action in some cases. Check out these articles – one on how music supported Nelson Mandela’s freedom struggle, and the other on 100 songs that changed history. As Mandela once said, “Music is a great blessing. It has the power to elevate us and liberate us. It sets people free to dream. It can unite us to sing with one voice. Such is the value of music.”

Stay tuned for part two of this post, where I’ll share some ideas for incorporating music into your marketing efforts.

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